Yes, once again I am talking about doing what it takes to make your site stand out and connect with your target audiences. And even better, create the kind of content that is different enough and edgy enough to make readers send their friends and colleagues to read it for themselves – or email/share your site links.

All too often we get scared when it comes to doing something cool with our site content. The pressure to be polite, politically correct, grammatically correct, and really, kinda boring … is very strong.

But …

If your target audience is not corporate, if being PC doesn’t serve you, and if people really appreciate a genuine, authentic voice on your site, then why not do it?

We talked to a client today who has a product that is very “retro” … which is one way of saying it hasn’t changed or been upgraded in decades. And the customers really like it that way. So the new owners have no intention of changing its essence, and our job is to represent that authentically through their new website.

Fun job!!

So I would encourage you – if that is the position you are in, not to get hooked up on making everything so vanilla and inoffensive that no-one really wants to read your content (cos why would they?)

ciao for now

Karen