How are you playing the game of life?

Karen    Uncategorized    

Do you see life as one enormous computer game or iPhone app?

Or do you take things (and yourself) a whole lot more seriously than that?

For me, it’s a bit of both. I think that anyone who can’t step back and laugh at themselves and life in general, is really in danger of losing perspective.

But I also think there are some things we need to take pretty seriously – and act on when and if we can. read more

May the Force be With You – Or – Using our Powers for Good

Karen    Uncategorized    

Most of the time, when we do SEO work for clients, it is all about attracting as many visitors to a site as possible, and then converting them into customers or prospects or followers or subscribers.

But the powers of search optimisation can also be put to work for worthwhile causes.

Causes that might even change the world. read more

Why Have a Website? 10 Reasons Why you Should.

Karen    Uncategorized    

Seems to be a frequently Googled question, so I thought I would have a go at addressing it.

It’s an interesting one for anyone who is already online, since they would appear to be benefiting from all the websites that are currently online, but perhaps they are looking at the issue from a business perspective – for example, if I am someone who gets most of my customers from word of mouth, I spend no time at all in an office in front of a computer and I am already flat out busy … why have a website? read more

8 ways sex could help you survive a zombie outbreak

Karen    Telling stories     awesome content, zombie

Yeah, really! read more

How to Get Rid of Pesky Caterpillars

Karen    Attracting link love     caterpillars, customer stories, expert content

Hmmmm …

This is a question that has been on my mind lately – how to eliminate, or at least scare off, those pesky green caterpillars that like to munch on my brassicas! read more

Surprise – it’s still all about content!

Karen    Uncategorized    

The rumbles are out there in the interwebs (as per usual) about more changes in the Google algorithm and what impact it will have on companies wanting to optimise their websites.

Well the good news is that if you are focusing on building awesome content into your website – you will still come out on top of the heap! read more

Welcome to 2010 – Moving out of the Comfort Zone

Karen    Uncategorized    

Yep, that’s it … I have officially designated 2010 as the year of moving beyond the comfort zone.

What does that mean for you?

What challenges can you create for yourself that will take your life, your job, your business – and your website, to a new level. read more

10 more great reasons to update your website content

Karen    Populating your site, Updating site content     communicate, online marketing, site content, update, website

Seems that plenty of readers are looking for a rationale for why they need to update their company websites.

I would also like to make the point that if one of the reasons your site is not being regularly updated is because you have to get your web company to do it for you, or your staff find it difficult to use the CMS behind your site – then it is time for a change.

Get training for your staff

or

Have your site shifted to a user friendly CMS (Joomla is one good option to check out).

Don’t let the construction of your site stop you from keeping it fresh. read more

Fawlty Towers-style marketing

Karen    Populating your site     content, vanilla, website

How brave are you when it comes to your web content?

Yes, once again I am talking about doing what it takes to make your site stand out and connect with your target audiences. And even better, create the kind of content that is different enough and edgy enough to make readers send their friends and colleagues to read it for themselves – or email/share your site links.

All too often we get scared when it comes to doing something cool with our site content. The pressure to be polite, politically correct, grammatically correct, and really, kinda boring … is very strong. read more

10 must-do’s for website content

Karen    Populating your site     awesome content, online marketing, SEO, site content

Ok, so I am going to succumb to another list about great website content for SEO … since that seems to be what floats people’s boats out there in the interwebs.

1. Put your audience first – what will they be looking for on your site? What will turn them on, and keep them there to read all the good stuff and maybe even purchase your products or services … and what will scream out at them to just click right off the site.
2. Use the tools at your disposal. There are many free tools to analyse how people are interacting with your website and most of them are free. Make sure you install Google analytics at the very least, and learn how to use it. This is powerful information that too many people ignore.
3. Keep your sentences short and sweet. People will be scanning the page, so they need to get the sense of what you are saying quickly. Avoid long, complex sentences – attention will be quickly lost.  read more