Of Egos and Edifices – Rebuilding a City that Shines

Karen    Uncategorized    

Being resident in a city that is seemingly under attack from the very ground it is built on is a very sobering experience. It certainly creates much pause for thought on all levels, and from my perspective, it becomes all too apparent how all too often cities are built on ego and driven by greed. read more

EQC – You need to keep listening, and answering!

Karen    Uncategorized    

So today it seems that EQC has decided to stop responding to questions asked via Facebook and Twitter.

read more

Welcome to Twenty 11 – what are you thinking?

Karen    Uncategorized    

What are you thinking? What are you doing? What’s on your mind?

Familiar prompts from our friendly social media big brothers. Do people really want to know? And when they ask “what are you thinking” or “what are you doing?” does that really mean we should literally share it all? read more

Networking through disasters

Karen    Uncategorized    

So you may be aware that Christchurch, New Zealand (my hometown) recently experienced an earthquake – 7.1 on the Richter scale. To be more accurate, more than 700 earthquakes in the last two weeks if you count all the aftershocks, many of which were over 4.0 on the Richter scale and therefore definitely noteworthy. read more

BP’s Giant Coffee Spill – Worse than Oil?

Karen    Uncategorized    

Love this YouTube video, a perfect perfect satire of the whole BP in the Gulf of Mexico debacle. Obviously plenty of others agree, given that it now has over 5 million views.

As a former PR professional, this whole crisis makes me shudder for two reasons – first and foremost, I would hate to be in BP’s shoes and secondly, I have no idea in the world how they can possibly spend $60 million on PR for crisis management.

What concerns me even more are the long term ramifications of this situation, especially given the disastrous potential effects of the banned chemicals they are using to disperse the oil, which will in fact make everything worse by spreading oil-dispersed particles right throughout the water column (instead of floating on top as oil does). But of course, from BP’s perspective, it will be all good because the TV cameras will no longer be able to see the oil slick floating on top of the sea.

Sigh.

What do you think?

How are you playing the game of life?

Karen    Uncategorized    

Do you see life as one enormous computer game or iPhone app?

Or do you take things (and yourself) a whole lot more seriously than that?

For me, it’s a bit of both. I think that anyone who can’t step back and laugh at themselves and life in general, is really in danger of losing perspective.

But I also think there are some things we need to take pretty seriously – and act on when and if we can. read more

May the Force be With You – Or – Using our Powers for Good

Karen    Uncategorized    

Most of the time, when we do SEO work for clients, it is all about attracting as many visitors to a site as possible, and then converting them into customers or prospects or followers or subscribers.

But the powers of search optimisation can also be put to work for worthwhile causes.

Causes that might even change the world. read more

Why Have a Website? 10 Reasons Why you Should.

Karen    Uncategorized    

Seems to be a frequently Googled question, so I thought I would have a go at addressing it.

It’s an interesting one for anyone who is already online, since they would appear to be benefiting from all the websites that are currently online, but perhaps they are looking at the issue from a business perspective – for example, if I am someone who gets most of my customers from word of mouth, I spend no time at all in an office in front of a computer and I am already flat out busy … why have a website? read more

Surprise – it’s still all about content!

Karen    Uncategorized    

The rumbles are out there in the interwebs (as per usual) about more changes in the Google algorithm and what impact it will have on companies wanting to optimise their websites.

Well the good news is that if you are focusing on building awesome content into your website – you will still come out on top of the heap! read more

Welcome to 2010 – Moving out of the Comfort Zone

Karen    Uncategorized    

Yep, that’s it … I have officially designated 2010 as the year of moving beyond the comfort zone.

What does that mean for you?

What challenges can you create for yourself that will take your life, your job, your business – and your website, to a new level. read more