R-E-S-P-E-C-T: An all too rare quality among “digital natives”?

Karen    Building trust, Opinion, Social Media    

In the world of light speed change that is the social media universe, being self-taught is the norm rather than the exception, and the average age of social media specialists gets younger every day.

Unfortunately, in this environment of no degrees, no rules, no hierarchy, some also seem to be suffering from a lack of respect.

Yes, you may be a “wunderkind” when it comes to getting eyeballs on social content, or launching the next ubiquitous meme, but the basic rules of business, teamwork and respect for others are still highly relevant. read more

#Facebook #Google+ #Pinterest #LinkedIn #Help?!!

Karen    Business Tools and Resources, Social Media    

Are you overwhelmed yet? Ready to head for the hills and a social media detox? As a consultant advising our clients on what forms of social media they should be engaging in from a business perspective, the reality is that for many business owners, marketing managers and product managers, the world of social media is simply becoming more and more difficult to a) understand b) manage and c) demonstrate a ROI for. read more

Getting ‘Personal’ on #Social Media

Karen    Building trust, Social Media    

Fresh from participating in iStrategy Sydney, I must say that one thing in particular stood out for me. No matter how much businesses and marketers want to find ways to monetise the social media experience, the fact remains that social channels are first and foremost for ‘ordinary people’ – that is, all of us, to enjoy connecting and communicating with each other, about things they find of interest – or equally, things they hate. read more

Pinterest and Paper.li – Are They Good for #SEO?

Karen    SEO Revisited, Social Media    

So the buzz online seems to be all about Pinterest at the moment – and how it is driving more traffic than Twitter or Facebook to some sites.

Is that how it’s working for you? Are you on Pinterest yet? read more

Ever Disappeared Down the Reddit Rabbit Hole?

Karen    Opinion, Social Media    

This week’s anti-SOPA protests, initiated largely by the Reddit online community, illustrated the power and reach of this community and their ability to mobilise for what they consider to be a worthwhile cause.

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Google Search Incorporates Google+ – Why is Anyone Surprised?

Karen    Business Tools and Resources, Opinion, Social Media     conversion optimisation, Google +, social media

Blog posts with inflammatory headlines decrying the latest move by Google to further link together its web properties, by incorporating Google + results into SERPs have been circulating the net the last week or so. I can’t help but wonder why anyone at all is surprised by this.

Google have signalled all along they are integrating their assets together – and why wouldn’t they? the incorporation of elements like the +1 button has been around for a while, providing you are logged into a Google account of any kind. And personalised search is pretty much unavoidable – even when you turn off search history, you will still get personalised and localised results. read more

New Zealand businesses – what data would you like about the Kiwi social media scene?

Karen    Social Media    

So if we were to commission some research into NZ brands and organisations in Social Media, reviewing Facebook, Twitter, Google+ , Foursquare, possibly YouTube and blogs as a baseline, do you have data you would like to see added to the list below?

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