The rumbles are out there in the interwebs (as per usual) about more changes in the Google algorithm and what impact it will have on companies wanting to optimise their websites.
Well the good news is that if you are focusing on building awesome content into your website – you will still come out on top of the heap!
Never stop thinking about what you can add to your site that might be of interest and value to any readers, anywhere. Especially good if it relates to your core business of course … but the occasional article or blog post that is off track can be good too … it’s a little like when your local supermarket decides to move things around. You find it harder to see the things you normally buy, but you sometimes end up discovering completely new products you’ve never bought before.
And you eventually rediscover where they have hidden your usual shopping staples.
So where do you put fresh content on your site?
You might build a blog or add a blog to your site, skin it to match the rest of your site design.
Or add a section themed around the main content of your site; a press section perhaps; news; or expand existing pages to include more relevant information and detail that might be of interest to visitors.
Any questions? Post them below – I would love to hear from you.
Karen
Neat article Karen! Hang in there. Interesting and relevant information.
Comment by Mary Jane — 20/01/2010 @ 7:53 am
Thanks MJ. Always good to hear from you.
Comment by proseotalk — 20/01/2010 @ 9:57 am