10 more great reasons to update your website content

Karen    Populating your site, Updating site content     communicate, online marketing, site content, update, website

Seems that plenty of readers are looking for a rationale for why they need to update their company websites.

I would also like to make the point that if one of the reasons your site is not being regularly updated is because you have to get your web company to do it for you, or your staff find it difficult to use the CMS behind your site – then it is time for a change.

Get training for your staff

or

Have your site shifted to a user friendly CMS (Joomla is one good option to check out).

Don’t let the construction of your site stop you from keeping it fresh. read more

Fawlty Towers-style marketing

Karen    Populating your site     content, vanilla, website

How brave are you when it comes to your web content?

Yes, once again I am talking about doing what it takes to make your site stand out and connect with your target audiences. And even better, create the kind of content that is different enough and edgy enough to make readers send their friends and colleagues to read it for themselves – or email/share your site links.

All too often we get scared when it comes to doing something cool with our site content. The pressure to be polite, politically correct, grammatically correct, and really, kinda boring … is very strong. read more