When you are creating a website you want people to come back to over and over again … and a site you want people to recommend to others, it is important that it has depth and flavour.
The interwebs are full of vanilla sites that are little more than online brochures, they have no depth, no personality – no real reason for people to want to come back again.
Talking to a client today, I was suggesting that to really build loyal followers and increase visitors to their site, it needs to have more personality, and more insider information than something as relatively flavourless as a wikipedia page.
Sure wiki is a great resource, but how often do you refer to the same wikipedia page more than once?
No personality resides there, and you really don’t expect much in the way of fresh information to be added on a regular basis.
For your site to really draw the traffic, make sure it is fresh and flavourful, with plenty of zing to it!
(Next post, how to add some zing.)
Enjoy!
Karen
[...] you – if that is the position you are in, not to get hooked up on making everything so vanilla and inoffensive that no-one really wants to read your content (cos why would [...]
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