Love this YouTube video, a perfect perfect satire of the whole BP in the Gulf of Mexico debacle. Obviously plenty of others agree, given that it now has over 5 million views.
As a former PR professional, this whole crisis makes me shudder for two reasons – first and foremost, I would hate to be in BP’s shoes and secondly, I have no idea in the world how they can possibly spend $60 million on PR for crisis management.
What concerns me even more are the long term ramifications of this situation, especially given the disastrous potential effects of the banned chemicals they are using to disperse the oil, which will in fact make everything worse by spreading oil-dispersed particles right throughout the water column (instead of floating on top as oil does). But of course, from BP’s perspective, it will be all good because the TV cameras will no longer be able to see the oil slick floating on top of the sea.
Do you see life as one enormous computer game or iPhone app?
Or do you take things (and yourself) a whole lot more seriously than that?
For me, it’s a bit of both. I think that anyone who can’t step back and laugh at themselves and life in general, is really in danger of losing perspective.
But I also think there are some things we need to take pretty seriously – and act on when and if we can. (more…)
Most of the time, when we do SEO work for clients, it is all about attracting as many visitors to a site as possible, and then converting them into customers or prospects or followers or subscribers.
But the powers of search optimisation can also be put to work for worthwhile causes.
Seems to be a frequently Googled question, so I thought I would have a go at addressing it.
It’s an interesting one for anyone who is already online, since they would appear to be benefiting from all the websites that are currently online, but perhaps they are looking at the issue from a business perspective – for example, if I am someone who gets most of my customers from word of mouth, I spend no time at all in an office in front of a computer and I am already flat out busy … why have a website? (more…)
This is a question that has been on my mind lately – how to eliminate, or at least scare off, those pesky green caterpillars that like to munch on my brassicas! (more…)
The rumbles are out there in the interwebs (as per usual) about more changes in the Google algorithm and what impact it will have on companies wanting to optimise their websites.
Well the good news is that if you are focusing on building awesome content into your website – you will still come out on top of the heap! (more…)
Seems that plenty of readers are looking for a rationale for why they need to update their company websites.
I would also like to make the point that if one of the reasons your site is not being regularly updated is because you have to get your web company to do it for you, or your staff find it difficult to use the CMS behind your site – then it is time for a change.
Get training for your staff
or
Have your site shifted to a user friendly CMS (Joomla is one good option to check out).
Don’t let the construction of your site stop you from keeping it fresh. (more…)
How brave are you when it comes to your web content?
Yes, once again I am talking about doing what it takes to make your site stand out and connect with your target audiences. And even better, create the kind of content that is different enough and edgy enough to make readers send their friends and colleagues to read it for themselves – or email/share your site links.
All too often we get scared when it comes to doing something cool with our site content. The pressure to be polite, politically correct, grammatically correct, and really, kinda boring … is very strong. (more…)
